Transportation Brand

 

Introducing a Brand

The North Central Texas Council of Governments Transportation Department did not have a brand. There are many branded programs in the department, but the department itself, a voice for Transportation planning in the region, did not have a brand of its own. This meant that the visuals used in interactions with elected officials, public meetings, and even social media were disjointed and random. Under the supervision of our team Communications Manager, and with collaboration from the rest of the Communications team, I wrote and designed a brand for our department. Read the Brand Guidelines here.

The total brand package includes:

  • Brand Guidelines

  • Email Signature Template and Instructions

  • PowerPoint Template

  • Branded Canva Template

  • Public Meeting Advertisement Templates

My role was designer, copywriter, project manager, marketer and strategist. Overall, the brand is quite straight-laced and formal as a para-government entity. However, there is room within it for quite a bit of fun if the need arises. The poster to the right is an example of a brand-adjacent event poster hosted by a handful of our programs that used our brand colors with a State Fair of Texas theme to create a whole lot of fun.

 

Social Media Templates

The Transportation department hosts public meetings about once a month. Previously the social media ads were difficult to read and included way too much information on a single graphic. As a part of the transportation department rebrand, the social media ads got a facelift, including imagery instead of just text.