Air North Texas
Annual Campaign Creative
Air North Texas is an NCTCOG program focused on improving our air through public education. They also host an annual campaign to raise awareness of the simple steps we can each take to help clean our air. I used custom hand-lettering and typography, paired with a handful of pre-existing design elements (Arlo the Airmadillo illustrations, icon illustrations from Getty) to put together these ads for social, billboards, and websites.
Numbers Don’t Lie
The campaign was very successful, resulting in significantly more web traffic and a much better Click-Through Rate over the previous year’s ads in 2022.
