Metropolitan Transportation Plan

Every five years the Metropolitan Planning Organization is responsible for writing and submitting transportation plans for 25 years in the future. This go-around, the team was very interested in updating their brand to be a flexible, cohesive brand, and I was happy to oblige.

Brand elements designed include:

• Logo

• PowerPoint Template

• Web imagery

• Iconography

• Timeline

Various custom web illustrations for the Mobility 2050 website.

The plan includes 16 goals that are sorted into four buckets. The team asked for a series of icons that would illustrate these high-level concepts. Above are four sketch options for each of the four concepts: Implementation, Mobility, Quality of Life, System Sustainability