Mobility 2050 Executive Summary

Longform Document Design

After two years of brand development, from logo, fonts and colors to illustrations, postcards, and timelines, the very last piece of the Mobility 2050 brand is the Executive Summary. The primary audience for this document is elected officials, so it needed to be elevated and professional while maintaining the colorful and sometimes playful designs we’ve used throughout the brand.

The Summary is full of maps, and maps inform the design of most every page. The shape of the counties (and maps) leant itself better to landscape orientation, which adds to the experience of the summary as a thoughtful document.

To see the full Executive Summary when published,
as well as other documents related to Mobility 2050, visit
NCTCOG - Dallas-Fort-Worth Metropolitan Transportation Plan.