faithful to thrive
Each year, the Red River Region hosts a conference for 500 students from Texas, Oklahoma and Arkansas. The conference is called “Recweek” but each year there is also a theme. Recweek’s theme acts as the main brand identity and all marketing materials for the conference are based around the theme. The 2018 theme was “Faithful to Thrive,” inspired by a passage from the Bible that draws metaphors about life from plant imagery.
Problematically, last year’s conference also had a plant theme with lots of green and images of abundance in nature. My partner and I brainstormed for hours about how to depict thriving without green. We both liked the idea of roots but I did not want to use the simple solution of roots sprouting out of the words.
After some sketching, I realized that lowercase sans-serif "f" and "t" are very similar shapes, and almost perfectly mirrored. The “f” in faithful and the “t” in thrive could be drawn in such a way that they resembled a plant and it’s roots. It took many iterations to get this right, but I am satisfied with the solution.
After solving the icon and logo solution, I needed to design marketing materials. The conference is advertised in person through local chapters, and students want to be able to share the conference with their friends on social media. I designed advertisements for powerpoint slides, Instagram posts, and Facebook cover photos.
Finally, there were a few on-site needs including background slides and participant name tags.
Bonus: one school used the logo to create a photobooth backdrop for all of camp to use.