Advertising Campaigns

Several programs at the North Central Texas Council of Governments run paid education campaigns on an annual or biannual basis. I receive varying amounts of direction for design within each program’s brand. The first pictured advertisements are for the Look Out Texans campaign around keeping North Texas pedestrians safe. This brand has a very specific look, so my role was to find the best photography to meet the needs of the ad specs, lay out the ads to match their brand look and feel, make sure the provided dimensions and (in the case of bus ads) templates were used correctly, and to prepare files for print.